Hyundai has seen alot of love on AutoAssassin.com lately…but, this is a problem they brought upon themselves…
A Hyundai ad unveiled during the Superbowl last month (and appeared again last night during the Oscars) has a flash (I’m talking 1.5 seconds top) of a basketball with the classic Louis Vuitton logo (screen shot from commercial above. The context of the ad is Hyundai being compared to uber-luxury items). This is a quick flash. But, enough time for LV lawyers get frothing at the mouth.
LV has unleashed the hounds on Hyundai…Filing a trademark infringement lawsuit in Manhattan Federal Court.
A lot of people had to approve this commercial before it hit the air (creatives, directors, auto execs, etc)….Did no one say “Um, did we get permission from LV to use their logo?”….clearly not.
ALL THINGS on tires 