Category Archives: UPGRADES

Ferrari Watch- For when the ladies can’t see your Ferarri

This wild watch is 1) $300,000 and 2) For Ferrari owners ONLY….Only 60 watches will be made by the uber-luxury watch maker Ruchonnet. The watch was given a proper Italian name at birth:  Scuderia Ferrari One. It will be made … Continue reading

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Why are car companies not doing this?

When I was a young lad, my friends mom got the coolest new SUV: an Eddie Bauer Edition Ford Explorer. It was  a true extension of her personality. She was the epitome of the brand Eddie Bauer. I mean it … Continue reading

Posted in CONSUMER, DESIGN, INNOVATION, UPGRADES | Tagged , , , , , | 5 Comments


Embrace your Mercedes with Mbrace mobile control…This is hot! This application lets you access ‘select’ services remotely: Remote door lock and unlock, you can contact the dealer, find your vehicle, roadside assistance and more to come…You don’t even need to … Continue reading


Hyundai Stepping Up Its Sedan Game…Again

Hyundai is calling their new line: “Fluidic Sculpture Design”.  The 2011 Sonata is still a Hyundai. Its going to take many next generation models to instill this brand as something more than a low cost, high MPG brand. Not that … Continue reading

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A slight modification of this Suburu Rally Car and you are winter ready. The coolest mod is in the tires. They were removed and in their place snow cat shoes were added. This is designed to bring snowboarders to the … Continue reading

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$79,000,000,000 in Auto R&D in 2007

The global auto industry spent $79 billion on Research & Development in 2007. That is an 8% increase from 2006. That sounds like a lot of money…but a powertrain(which is the backbone of the car) costs a car manufacturer $1 … Continue reading

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Creating advancements is slow in auto manufacturing

According to the Auto Alliance, it takes on average 12 years to develop and make new technology available to the consumer. This four part process is surprisingly long, and probably a good reason why the auto industry is often behind … Continue reading

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